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Marketing 5.0: Technologie fur die Menschheit

Marketing 5.0: Technologie fur die Menschheit


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About the Book

Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen pragen die Zukunft des drastischer technologischer Fortschritt, verandertes Kundenverhalten und Umbruche in bisher funktionierenden Geschaftsmodellen. Marketing 5.0 beschreibt zuganglich und praxistauglich, wie Unternehmen mit neuen Marketingstrategien auf diese Entwicklungen reagieren konnen, um Markte fur ihre Produkte und Dienstleistungen zu erschließen. Die Autoren zeigen unter anderem, wiemit Augmented Reality und Virtual Reality uberzeugende Customer Journeys entwickelt werden,Kunstliche Intelligenz Marketingkampanen revolutioniert undTransmediales Storytelling fur Kundenbegeisterung sorgt.»An Marketing 5.0 beeindruckt mich ganz besonders, wie es die Wirkmacht moderner Technologien mit dem neu entstehenden Wertesystem der Menschheit kombiniert. Das Buch vermittelt zukunftigen Marketers das notige Verstandnis fur diese Kombination und die Moglichkeiten, daraus effektive und nachhaltige Aktionen zu entwickeln.«Hermann Simon, Grunder und Honorary Chairman von Simon-Kucher & Partners


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Product Details
  • ISBN-13: 9783593514802
  • Publisher: Campus Verlag Gmbh
  • Binding: Hardcover
  • Language: German
  • ISBN-10: 359351480X
  • Publisher Date: 11/24/2021
  • Height: 221 mm
  • Weight: 21.29 gr


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Marketing 5.0: Technologie fur die Menschheit
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Marketing 5.0: Technologie fur die Menschheit
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