Marketing ACE Book by Michele L Yurcich - Bookswagon
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Marketing ACE

Marketing ACE


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International Edition


About the Book

If you're bored with your marketing, imagine how your market feels! Filled with insights, experiences, ideas and humor, Marketing ACE is specifically written for property managers, leasing and marketing professionals, and regional managers to help build an understanding of ways to contribute to your company's marketing process. Even if you have a corporate marketing department, your role in the middle of it all in the day-to-day operations of your property is indispensable. You are the eyes and ears of your market! Being a hands-on leader that can provide critical insights and feedback will help your company, your property, and YOU! In this book, we will dive in together to look at each part of the Marketing Mix individually and explore how each relates to marketing apartments. Plus, we'll go through some examples of how you can relate The 5 P's - Product, Place, Price, People, and Promotion - to become a Marketing ACE. After reading this book, you'll be able to identify and make polished assessments that will help you in work and in life. Visit www.BeAnACE.com
About the Author: Be An ACE and its accompanying book series are the brainchild of Michele Yurcich. Michele has held marketing leadership positions in new home construction and property management for more than a decade with an emphasis on building markets and driving lead generation. She possesses a wealth of passion and experience in all aspects of marketing from internet to collateral, communications, outreach and advertising, and has developed and presented seminars and continuing education classes on marketing effectiveness and social media to such organizations as IREM, and has built reputation management strategies. An Ohio native with a master's degree in business administration and dreams of living life in flip-flops on a Caribbean island, Michele is the mother of two furry children, Coki Calypso and Cabo Wabo, both very spoiled mixed-breed rescues.


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Product Details
  • ISBN-13: 9781499723236
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 92
  • Series Title: Be an Ace
  • Sub Title: Real-World Ideas & Strategies to ACE Apartment Marketing
  • Width: 152 mm
  • ISBN-10: 1499723237
  • Publisher Date: 18 Apr 2016
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 186 gr


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