Marketing for an African Powerhouse by Fatema Gulamabbas Dewji
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Marketing for an African Powerhouse

Marketing for an African Powerhouse


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About the Book

In a business race, how does a wounded cheetah learn to stop the bleeding and outrun everyone else?

How does a decades-old family business that knew nothing about Marketing learn to stay relevant today?

And how does one young woman learn to initiate powerful changes within a company while discovering her life purpose?

...

In MARKETING FOR AN AFRICAN POWERHOUSE: HOW TO GET YOUR BRAND AHEAD OF THE HERD, Fatema Dewji (Marketing Head of the MeTL Group and Founder of Educate, Empower & Inspire) shares intimate stories and insights of her father's, MeTL's, and her own challenging yet sweetly rewarding journeys.

Including:

  • Her father's work ethics and how he grew one truckload of produce into a modest, respectable trading house.
  • How their lack of understanding their consumers almost crumbled the future of the company.
  • How Fatema approached changing mindsets before changing work systems.
  • How she discovered MeTL's big WHY as well as her own wildest dream.
  • How she went about building campaigns for MeTL's various products. (Yes, with specific questions, angles, and executions. Just for you, Marketing nerds!)
  • What she has learned about Teamwork, Humility, and Giving Back.
  • And the most inspiring woman in Fatema's life who got her and her father where they are today.

Told through real-life stories, with the aid of motivational speeches, interviews, and resources from big-hearted, passionate people, this is a book for every business owner (no matter the size of your company or the mileage of your business journey) who wants to know how to connect with their crowd, as well as everyone who wishes for more personal growth in business and in Life.


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Product Details
  • ISBN-13: 9781727291766
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 203 mm
  • No of Pages: 126
  • Spine Width: 8 mm
  • Weight: 195 gr
  • ISBN-10: 172729176X
  • Publisher Date: 12 Sep 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: How one woman built a leading brand in Tanzania
  • Width: 127 mm


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    A Thrilling But Totally Believable Murder Mystery

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    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


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