Marketing Challenges in a Turbulent Business Environment
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Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment


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About the Book

Engineered Customer Referrals: Prevalence and Antecedents.- Norwegian Best Practice of Sustainable Business Models.- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries.- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings.- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages.- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK.- The Influence of Product Color on Perceived Weight and Consumer Preference.- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour?.- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation.- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments.- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics.- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising.- Relational Capability in a Key Outsourced Supplier-Buyer Relationship.- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer.- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets.- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance.- The Role of Service Provider Groups Stereotypes During Service Failures.- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity.- Orientation and Innovation in Dynamic Competitive Markets.- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective.- The Effect of Economic and Social Satisfaction on Partner Trust.- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret.- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation.- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes.- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study.- Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada.- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption.- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands.- Beliefs and Attitudes Towards Online Advertising in a Social Network Context.- Customer Loyalty in U.S. Hispanic Markets.- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture.- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention.- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind.- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention.- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames.- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach.- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance.- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making.- When Do Measured Attitudes Reflect Past Behavior?.- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract.- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership.- Learnin
About the Author:


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, "Journal of the Academy of Marketing Science (JAMS)" and "AMS Review." Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Product Details
  • ISBN-13: 9783319792774
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Height: 234 mm
  • No of Pages: 733
  • Series Title: Developments in Marketing Science: Proceedings of the Academ
  • Sub Title: Proceedings of the 2014 Academy of Marketing Science (Ams) World Marketing Congress
  • Width: 156 mm
  • ISBN-10: 3319792776
  • Publisher Date: 30 Mar 2019
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 38 mm
  • Weight: 1092 gr


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