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Marketing Channel Management

Marketing Channel Management


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About the Book

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.


About the Author:

RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.


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Product Details
  • ISBN-13: 9780275955472
  • Publisher: Praeger
  • Publisher Imprint: Praeger
  • Height: 234 mm
  • No of Pages: 80
  • Series Title: English
  • Sub Title: An Instructor's Manual
  • Width: 156 mm
  • ISBN-10: 0275955478
  • Publisher Date: 28 Aug 1996
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Spine Width: 4 mm
  • Weight: 177 gr


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