"Marketing Chomp" is the solution for anyone frustrated with marketing their business. There are only 3 reasons marketing doesn't work and Hoppes breaks down the murky rules of marketing into bite-sized, easily consumable fixes for marketers and business owners. "Marketing Chomp" is a fast-reading, small business marketing book which provides meaty solutions as much as it offers humor and encouragement to readers. It walks the reader through how to create a killer marketing plan.
Just a few of the things you will learn:
Write an effective message
Identify your ideal client
Perform a S.W.O.T. analysis
Create a marketing plan
Leverage social media
Hold yourself to your action plan
In Marketing Chomp, Ms. Hoppes provides readers with both long-term strategies, and the very tangible take-aways that they can immediately implement.
"Marketing does work," Ms. Hoppes points out, "when you have the right mindset, the right strategy and you implement relevant, cutting edge tools."
"Her approach is honest, often very funny, and always refreshing," says Kingman Row's James Serpento. "Leah doesn't pull any punches and she isn't afraid to draw the veil back on the kinds of things that can lead business owners down a very costly path. This is the kind of marketing book I wish I'd had years ago when I was fumbling around trying to figure out how I was going to sell - well, anything."
About the Author: With over 20 years in marketing, Leah Hoppes brings world-class best-practices to the small business owner. Leah graduated from Valparaiso University and went on for post-graduate work at University of Wisconsin-Madison where she earned her Marketing Certificate. She spent 19 years in corporate America, working for multi-billion dollar companies and has held various global marketing positions such as product and brand manager, and was responsible for marketing strategy, marketing plans, product launches, and branding initiatives. She and her husband, Sean Matthew Whitfield, educate and train the business community on how to leverage the power of marketing and even more importantly, help them follow-through and implement their action plans. In her inaugural book, Leah simplifies marketing by breaking it into everyday language, providing relevant examples and eliminating the intimidation factor in marketing one's business for growth.
