Marketing Cookbook for Translators

Tess Whitty's 'Marketing Cookbook For Translators' is a simple and easy-to-follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business. The book, written in a friendly "cookbook" manner explores various aspects of marketing like "pantry", the basic assessment of requirements; "appetizers", where she lays stress on the ways to plan marketing; "main course", where the big guns come out: finding clients and winning over them and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture of how marketing works. The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux. Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action-oriented. Learning from others' experiences is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.
About the Author: Tess Whitty is an English-Swedish translator and owner of Swedish Translation Services, which provides English-Swedish-English translation, localization, proofreading and editing services. She is an active member of the American Translators Association, Institute of Translation and Interpreting and Swedish Association of Professional Translators. During the past decade Tess has practiced and learned most of what you need to know to market your translation services and build a thriving freelance business. She holds a M.Sc. in Economics, specializing in International Marketing and languages, plus a M.A. in Business Communication and PR and spent many years in IT marketing before shifting to a career in translation. She is passionate about sharing her knowledge and experience in translation and marketing and does this through presentations, webinars, coaching and an award winning podcast called Marketing Tips for Translators. The Marketing Cookbook for Translators is the culmination of this passionate work. See the Marketing Tips for Translators website http: //www.marketingtipsfortranslators.com for more information. Tess currently lives and works in Park City, Utah, USA and enjoys the outdoor lifestyle there with her husband and children.