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Marketing de Ciudades

Marketing de Ciudades


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About the Book

El nuevo paradigma del marketing se centra en el poder económico de las ciudades de alto crecimiento o megaciudades. Marketing de ciudades es un fascinante análisis de la nueva dirección del marketing necesaria en un contexto de creciente urbanización y en pleno cambio de la economía global. Philip Kotler y Milton Kotler explican cómo este nuevo rumbo de gestión empresarial se debe centrar en el poder económico de las principales ciudades globales y de sus regiones metropolitanas, y cómo la fortuna y el progreso de estas ciudades y de las empresas que operan en su territorio están estrechamente relacionadas.
About the Author: Philip Kotler Es considerado el padre del marketing moderno y es autor de los libros mAs influyentes sobre la materia. Conferenciante internacional, fue nombrado por Wall Street Journal como uno de los seis pensadores mAs acreditados de gestiOn. Sus libros han definido el mundo del marketing en los Ultimos 40 aNos. Ha recibido numerosos premios y reconocimientos acadEmicos a su labor.Experto en estrategias de marketing y gestiOn. Presidente de Kotler Marketing Group (KMG, Inc.) y asesor econOmico de los alcaldes de Xian, Dalian y Harbin y Zhengzhou.


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Product Details
  • ISBN-13: 9788483569399
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Height: 229 mm
  • No of Pages: 256
  • Series Title: Acción Empresarial
  • Weight: 394 gr
  • ISBN-10: 8483569396
  • Publisher Date: 01 Nov 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 14 mm
  • Width: 152 mm


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