Marketing des internen Kunden Book by Adina Arniella
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Marketing des internen Kunden

Marketing des internen Kunden


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About the Book

Inhaltsangabe: Einleitung: Die Einstellung von neuen Mitarbeitern ist aufgrund der auf dem Arbeitsmarkt herrschenden Qualitätsunsicherheit eine unsichere Investition für Unternehmen. Die Arbeitgeber sind bemüht, bereits vor dem Vertragsabschluss von bestimmten beobachtbaren Merkmalen, auf die Qualität eines Arbeitnehmers zu schließen. Diese bestehende Informationsasymmetrie, die meist zum Nachteil der Arbeitgeber besteht, impliziert die Anwendung von selektiven Strategien. Hierbei eignen sich besonders selbstselektierende Strategien, bei denen sich der Arbeitnehmer mit seinen Fähigkeiten und Präferenzen wahrheitsgemäß zu erkennen gibt, um diese asymmetrisch verteilten Informationen aufzuheben. Entsprechend gewinnt ein gezieltes Personalmarketing für Unternehmen an Bedeutung. Vor allem auf die richtige Selektion der Bewerber vor und nach dem Unternehmenseintritt kommt es an, um im harten Konkurrenzkampf der Unternehmen die entscheidenden Innovations-, Wissens- und Servicevorsprünge zu erreichen und dauerhaft zu halten. Das Personalmarketing bedient sich dabei Instrumente und Strategien, welche die Personalgewinnung sowie die Personalerhaltung und Leistungsmotivation sicherstellen. Das Marketing des internen Kunden als weitergehender Begriff des Personalmarketings ist ein sehr facettenreiches Thema. Zu diesen Facetten zählen u. a. die gezielte Anwerbung der künftigen Arbeitnehmer, die Vertragsverhandlungen, die Weiterentwicklung, Förderung und Motivation der Arbeitnehmer. Das Marketing des internen Kunden bedeutet, allgemein die richtigen Mitarbeiter (interne Kunden) für das Unternehmen zu finden, zu gewinnen und zu halten. Im speziellen und im Rahmen dieser Arbeit untersucht es, wie durch selektiv wirkende Rekrutierungs- und Motivationsstrategien Humanressourcen zu gewinnen und zu motivieren sind, so dass beim Eintritt in das Unternehmen die Geeignetsten ausgewählt werden und nach dem Eintritt weiterhin jeder Mitarbeiter auf die für ihn geeignetste Stelle, z. B. d


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Product Details
  • ISBN-13: 9783838658650
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 172 gr
  • ISBN-10: 3838658655
  • Publisher Date: 24 Sep 2002
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Selektive Rekrutierungs- und Motivationsstrategien der Personalpolitik
  • Width: 148 mm


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