Marketing Digital by Gonzalo Paul Carnero Castillo- Bookswagon UAE
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Marketing Digital

Marketing Digital


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About the Book

Si estas buscando un libro que tenga términos y conceptos claros con "EJEMPLOS" Marketing digital, este es tu libro. Es un Glosario ordenado alfabéticamente y con ejemplos precisos que te ubicaran en el contexto de esta maravillosa disciplina. Aquí un ejemplo

STORYTELLING
Es una técnica que consiste en contar una historia relevante y atractiva para captar la atención del público y transmitir un mensaje de manera memorable. Se trata de utilizar elementos narrativos, como personajes, conflictos y emociones, para conectar con los usuarios y generar una experiencia significativa.

Imaginemos que estás trabajando en un proyecto de marketing para una marca de café. Para utilizar el storytelling, podrías crear una historia alrededor de la marca que involucre a los consumidores y los haga sentir identificados y emocionalmente conectados.

Por ejemplo, podrías contar la historia de un agricultor apasionado que cultiva café en una pequeña finca familiar en las montañas. Podrías describir su dedicación y cuidado en cada etapa del proceso de cultivo, desde la selección de las mejores semillas hasta la recolección manual de los granos maduros. Luego, podrías narrar cómo estos granos son tostados con esmero por un maestro tostador y finalmente se convierten en una taza de café exquisito.

A través de esta historia, estarías transmitiendo valores como la calidad, la artesanía, la pasión y la conexión con la naturaleza. Los consumidores podrían sentir una conexión emocional con la marca y valorar la atención y el cuidado que se dedican a cada taza de café.

El storytelling en marketing digital busca involucrar a los usuarios a través de la narración de historias auténticas y relevantes. Puede ser utilizado en diferentes canales, como videos, publicaciones en redes sociales, blogs o anuncios, para generar interés, crear una conexión emocional con la marca y motivar a la acción, como la compra de un producto o la participación en una campaña.


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Product Details
  • ISBN-13: 9798397550086
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 168
  • Spine Width: 9 mm
  • Weight: 281 gr
  • ISBN-10: 8397550089
  • Publisher Date: 07 Jun 2023
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Sub Title: Glosario de Terminos Con Ejemplos
  • Width: 152 mm


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