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Marketing Efficace

Marketing Efficace


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About the Book

Questo libro rappresenta una guida completa e approfondita nel mondo del web marketing, esplorando le dinamiche in continua evoluzione che caratterizzano il panorama digitale delle aziende. Dalla promozione dei prodotti o servizi attraverso strategie online all'analisi dettagliata delle piattaforme pubblicitarie chiave, il testo offre un quadro dettagliato su come le imprese possono sfruttare appieno il potenziale del marketing digitale.

Il focus principale è sulle Facebook Ads e le Google Ads, due strumenti fondamentali per la promozione mirata. Attraverso l'utilizzo di annunci basati sulle caratteristiche demografiche e comportamentali degli utenti, le Facebook Ads offrono un modo efficace per raggiungere specifici segmenti di pubblico. Allo stesso tempo, le Google Ads consentono alle aziende di essere visibili a coloro che cercano attivamente prodotti o servizi simili su Google.

Il libro approfondisce anche l'importanza di altri aspetti cruciali del web marketing, tra cui la progettazione intuitiva del sito web, l'ottimizzazione per i motori di ricerca (SEO), la gestione dei social media e la creazione di contenuti di valore. La vendita aziendale online viene analizzata nei suoi molteplici aspetti, evidenziando come ogni elemento contribuisca a creare un'esperienza d'acquisto online ottimale.

Un capitolo fondamentale del libro si concentra sull'analisi dei dati e delle metriche, sottolineando l'importanza di valutare l'efficacia delle strategie adottate. La comprensione di ciò che funziona meglio, quale piattaforma genera i migliori risultati e come ottimizzare le campagne per massimizzare il ritorno sull'investimento è cruciale per il successo nel web marketing.

Nella seconda parte del libro, l'autore approfondisce il concetto di marketing aziendale, fornendo linee guida dettagliate per promuovere un'azienda in modo efficace. Dalla conoscenza approfondita del pubblico di riferimento alle strategie di posizionamento del marchio, dalla comunicazione efficace alla gestione di un mix di marketing diversificato, il testo offre un approccio completo alle pratiche di marketing aziendale.

Infine, l'importanza dell'adattamento tecnologico, della responsabilità sociale aziendale e del feedback continuo dai clienti viene sottolineata come elementi essenziali per il successo nel mercato in costante evoluzione. Il libro si rivolge a imprenditori, responsabili marketing, studenti e a chiunque desideri approfondire le competenze nel web marketing e nel marketing aziendale, offrendo una risorsa completa e pratica per navigare in questo complesso panorama digitale.


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Product Details
  • ISBN-13: 9798877654730
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Il Tuo Passo Verso Il Successo Aziendale
  • Width: 152 mm
  • ISBN-10: 8877654732
  • Publisher Date: 29 Jan 2024
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Weight: 245 gr


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