Marketing des entreprises domestiques des femmes entrepreneurs
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Marketing des entreprises domestiques des femmes entrepreneurs

Marketing des entreprises domestiques des femmes entrepreneurs


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About the Book

Cet ouvrage tente d'étudier l'effet de l'orientation entrepreneuriale et de ses composantes sur la commercialisation des entreprises nationales, compte tenu de l'importance de la présence des femmes entrepreneurs dans le domaine de l'entrepreneuriat et de la commercialisation, ainsi que du développement des entreprises nationales en Iran. L'objectif de cette recherche est pratique et il s'agit d'une recherche descriptive de type enquête. La population statistique de cette recherche comprend 120 femmes chefs d'entreprise. De cette population, 82 femmes ont été sélectionnées comme échantillon, calculé selon la formule de Cochran. L'outil de recherche est un questionnaire qui comprend 36 éléments sur l'échelle de Likert. La méthode de la relation de validité du contenu (CVR) est utilisée pour mesurer la validité et la méthode du coefficient alpha de Cronbach est utilisée pour estimer la fiabilité. À cet égard, le coefficient de corrélation de Pierson et l'analyse de régression sont utilisés pour tester les hypothèses et le modèle d'équation structurelle est utilisé pour vérifier le modèle de recherche et pour son calcul, les logiciels SPSS et LIESREL ont été utilisés. Les résultats de cette recherche montrent qu'il existe une relation significative entre l'orientation entrepreneuriale et ses 5 composantes avec le marketing des entreprises à domicile.


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Product Details
  • ISBN-13: 9786206558705
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 145 gr
  • ISBN-10: 6206558703
  • Publisher Date: 17 Oct 2023
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm


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