Marketing of Financial Services by Dhillon Jaskaran Singh
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Marketing of Financial Services

Marketing of Financial Services


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About the Book

Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to meet these emerging challenges. One effective way of meeting these challenges is to offer innovative value-added services. The number of financial intermediaries are poised to increase, generating more competition for business. Some domestic players may opt for a strategic tie-up with banks abroad to have the benefit of global presence, better credit rating and risk management systems. But cutting edge in the service industry like banking industry will be capabilities and competencies to provide superior value to the customers. In this regard, effective marketing of services assumes importance. Today Indian Banking is in its most challenging phase. The increasingly fierce competition in the banking sector has made it imperative for us to develop various marketing strategies to gain competitive edge over others. The urgent need to put intensive marketing efforts is the only rule for survival in today's market place. We have to pursue an aggressive and pro-active marketing approach for achievement of our goals.


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Product Details
  • ISBN-13: 9783846554036
  • Publisher: Lap Lambert Academic Publishing
  • Publisher Imprint: LAP LAMBERT Academic Publishing
  • Height: 229 mm
  • No of Pages: 400
  • Series Title: English
  • Sub Title: A Case Study of Indian Banking Sector
  • Width: 152 mm
  • ISBN-10: 3846554030
  • Publisher Date: 12 Dec 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 23 mm
  • Weight: 634 gr


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