Marketing im Internet by Joachim Freiherr Von Luninck - Bookswagon
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Marketing im Internet

Marketing im Internet


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About the Book

Diplomarbeit aus dem Jahr 1996 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Sprache: Deutsch, Abstract: In den vergangenen Jahren sind die Begriffe "Online" und "Datenautobahn " zu Schlagwörtern geworden, die überwiegend für das Phänomen Internet stehen. Presse, Hörfunk und Fernsehen widmen sich immer eingehender diesem Bereich. Etwa 30 bis 40 Millionen Menschen - so schätzt die Internet Society - sind heute schon auf dem "Online-Trip". Gemeint ist das Internet, das größte Computernetz der Welt. Die Nutzung und die Anzahl der Teilnehmer nehmen von Monat zu Monat gewaltig zu, insbesondere bedingt durch graphische und komfortable Benutzeroberflächen, die eine bequeme Handhabung für jedermann ermöglichen. Das "Netz aller Netze", wie es auch häufig genannt wird, bietet bereits heute grenzenlose Kommunikation rund um den Erdball; bis zur Jahrtausendwende wird mit etwa 250 Millionen Nutzern gerechnet. Dies sind entscheidende Gründe, sich mit der Materie Internet auf der betriebswirtschaftlichen Ebene zu befassen. Diese neue Form der Kommunikation und Information - via Datenhighway - bietet die Möglichkeit, weltweit eine große Zahl von Kunden und Interessenten anzusprechen. Daraus lassen sich insbesondere neue und ungeahnte Chancen in den Bereichen Vertrieb, Absatz und Marketing entwickeln. Diese Diplomarbeit bietet eine wissenschaftliche und systematische Darstellung der Möglichkeiten und Hindernisse eines Marketing im Internet.


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Product Details
  • ISBN-13: 9783867460262
  • Publisher: Examicus Publishing
  • Publisher Imprint: Examicus Publishing
  • Height: 210 mm
  • No of Pages: 112
  • Series Title: German
  • Weight: 209 gr
  • ISBN-10: 3867460264
  • Publisher Date: 21 Mar 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 148 mm


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