Marketing Inventions Successfully by James M Lowrance
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Marketing Inventions Successfully

Marketing Inventions Successfully


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About the Book

This book has been previously published in eBook form and is also a section found in the more comprehensive book titled: "Preparing Inventions for Marketing Success" and is being made available for readers interested in these chapters specifically (shown below). Written in easy-to-follow language, this resource offers opportunity for a well-rounded, general education that can help to instill a better level of confidence and knowledge to inventors of new products with potential for success in the marketplace. No one can promise positive outcomes to inventors but being well-armed with the right information can significantly increase the chances of success. CONTENTS: Chapter One: My Personal Invention Success Story Chapter Two: Marketing Your Own Invention Chapter Three: Patenting - Protecting Your Invention Chapter Four: Promoting Your Invention in the Market Place Chapter Five: The Advantages in "licensing" (Royalty Agreement) your Invention Chapter Six: Beware of Dishonest Invention Companies
About the Author: A husband, father and grandfather, I've been a contract salesman most of my life and completed studies of theology - Liberty University in 1996. During the early 1990s, I marketed an outdoors product I invented and that I formed a small corporation to patent, manufacture and sell called the "Rod Floater" (now a registered Trademark). I traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years. I also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and I landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 I licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which I am still paid royalties from sales of the product. I invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. I learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. I was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.


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Product Details
  • ISBN-13: 9781477532126
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 56
  • Series Title: English
  • Sub Title: Increasing Odds for Inventor Success
  • Width: 140 mm
  • ISBN-10: 1477532129
  • Publisher Date: 24 May 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 127 gr


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