Marketing Macht Märkte by Rudolf Bossle at Bookstore UAE
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Marketing Macht Märkte

Marketing Macht Märkte


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About the Book

1. Schon Kaufermarkte fordern die Orientierung an Erzeug- nissen und nicht mehr an herkommlichen Funktionen. Das gilt noch mehr fur Gutermarkte. 2. Eine Organisationseinheit ist nur dann optimal, wenn sie polar in ihrer Struktur ist; deshalb mussen Ganzheiten dele- giert werden an Stelle von Spezialarbeiten. 3. Erzeugnisorientierung und polar gestaltete Organisations- bereiche mussen durch das ganze Untemehmen laufen. 4. Zentralisierte und dezentralisierte Marketingorganisationen sind gleidlermaBen vertretbare Strukturformen. Entschei- dend sind die organisatorische Ausrichtung und das Zusam- menspiel der Krafte. 5. Es muB auch im Marketing eine Legislative und eine Exeku- tive geben, wobei die enge Verknupfung beider Bereiche ge- wahrleistet sein muB. Marketingkomitees und Produktbe- sprechungen sind die Mittel der Steuerung. 6. Oldle Teamarbeit kein Marketing. 7. Das Problem "Stab und Linie" existiert nicht, wei! es nur aktiv Mitarbeitende gibt, die die Forderung des Erzeugnis- ses zur Erzielung des hochstInoglichen Nutzens fur Verbrau- cher und Untemehmer zu ihrer eigenen Sache gemacht haben. 5 BossIe 65 4 Morgen organisieren Computer Wir haben zwar eine funktionsorientierte Organisationsform im Kapitel 3 fur das Marketing gefunden. 1m momte mim da- mit jedom nimt zufriedengeben. Die optimale Struktur, d. h. die der Zukunft, sieht anders aus.


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Product Details
  • ISBN-13: 9783409363556
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover reprint of the original 2nd ed. 1974
  • Language: German
  • Returnable: N
  • Spine Width: 12 mm
  • Width: 152 mm
  • ISBN-10: 3409363556
  • Publisher Date: 01 Jan 1974
  • Binding: Paperback
  • Height: 229 mm
  • No of Pages: 224
  • Series Title: German
  • Weight: 367 gr


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