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Marketing Management

Marketing Management


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About the Book

Marketing Managemtn as a paper is being taught at the graduate and post graduate level in B.C.om., M.Com. and other Management courses syllabus in almost all the Indian Universities and Institutions. The various courses conducted by management institutions at the Central and State level too have been considered in respect of their syllabus, course contents and requirements. Thus the material rpesented here would be of interests as well as great use to the students of B.Com., M.Com. and other Management Courses. This book will proved complete knowledge of marketing issues, consumer research, marketing anlaysis and selection, marketing analysis and selection, marketing communication, rural and social mareketing, marketing organisation and control, distribution channels, computer application, direct and online marketing etc. About Author : Ved Prakash (b. 1944) holds M.Com. Retired from Department of Fertilizers Accounts. A professional having over 36 years experience in the field of management and Accounts. Attended many seminars on Commerce and Industry. He has been associated with the teaching to many Educational Institutions. Contents : PrefaceConcept of MarketingDevelopments in MarketingMarketing and Consumer ResearchMarketing Analysis and SelectionPromotion DecisionsProduct DecisionPricing DecisionsMarketing Communication DecisionsRural and Social MarketingMarketing Organisationand ControlMerchandisingDistribution Channels and Physical Distribution DecisionsAdvertisement ManagementComputer Application in Marketing Direct and Online MarketingExport Marketing


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Product Details
  • ISBN-13: 9788126122080
  • Publisher: Anmol Publications Pvt Ltd
  • ISBN-10: 8126122080
  • Publisher Date: 01 Dec 2007


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