Marketing Per Hotel Book by Marco Massai - Bookswagon
Home > Business & Economics > Industry & industrial studies > Service industries > Tourism industry > Marketing Per Hotel
Marketing Per Hotel

Marketing Per Hotel


     0     
5
4
3
2
1



International Edition


About the Book

I PREGIUDIZI DA DIMENTICARE NEL MARKETING
Il segreto per non rimanere tagliato fuori dal mercato applicando il marketing alla tua azienda.
Perché alla base del successo delle vendite c'è sempre una valida strategia di marketing.
Come pianificare una strategia di marketing di successo capace di usare contenuti e mezzi di comunicazione differenti.

LE FONDAMENTA DEL MARKETING
L'unico vero segreto per generare più clienti disposti a spendere un prezzo più elevato rispetto alla concorrenza.
Come essere percepito come specialista di settore attraverso il brand positioning.
Come individuare la giusta tipologia di cliente interessata al tuo prodotto/servizio.

I CANALI ONLINE: QUALI USARE E COME FARLO
Le OTA: cosa sono e perché sono un prezioso alleato per il tuo hotel per generare nuovi potenziali clienti.
Come incrementare le prenotazioni dal tuo sito web attraverso una corretta strategia tariffaria.
Il vero ed unico motivo che spinge un cliente a scegliere il tuo hotel invece che quello di un tuo competitor.

LA PROMOZIONE ONLINE: UN POTENTE ALLEATO
Google e Facebook: come utilizzarli al meglio per generare un flusso di nuovi clienti verso il tuo hotel.
L'importanza dell'indicizzazione sui motori di ricerca per ottenere un buon posizionamento organico.
Perché l'email marketing è fondamentale se vuoi migliorare le tue performance attuali attraverso il web

I FERRI (E I TRUCCHI) DEL MESTIERE
Perché emozionare è l'unico vero modo per spingere il cliente a prenotare nel tuo hotel.
L'importanza delle testimonianze per incrementare il flusso dei tuoi clienti verso la tua struttura alberghiera.
Come incrementare i guadagni del tuo hotel nel tempo utilizzando un software di gestione alberghiera (PMS) e un valido CRM.
About the Author: Marco Massai è presidente di Evols, azienda del gruppo TeamSystem specializzata nelle soluzioni informatiche per il mondo dell'ospitalità. Più di 1.500 alberghi con oltre 90.000 camere adoperano quotidianamente i software di Evols per gestire la propria attività e migliorarne i risultati. Nato nel settore delle vendite e del web, da anni Marco vive a stretto contatto con gli albergatori seguendoli nella scelta delle soluzioni gestionali e di web marketing più indicate per lo sviluppo del proprio business. Con la stesura del libro "Marketing per Hotel" Marco ha scelto di condividere l'enorme patrimonio di esperienze maturate sul campo per aiutare gli albergatori ad evitare gli errori più ricorrenti e adottare le strategie e gli strumenti più efficaci per raggiungere e consolidare il successo nel mondo dell'ospitalità.


Best Sellers



Product Details
  • ISBN-13: 9788861747319
  • Publisher: Bruno Editore
  • Publisher Imprint: Bruno Editore
  • Height: 229 mm
  • No of Pages: 146
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 8861747310
  • Publisher Date: 04 Sep 2017
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 254 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Marketing Per Hotel
Bruno Editore -
Marketing Per Hotel
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing Per Hotel

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!