Marketing Plan Cretan Sports Association by Michael Kassotakis MCIM
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Marketing Plan Cretan Sports Association

Marketing Plan Cretan Sports Association


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About the Book

Cretan Sports Association is a not for profit organization that provides the community with learning, team and sports activities. It is the premier provider of youth experiences and serves more than 30,000 participants in four sports (football, basketball, volleyball and gymnastics) throughout the Iraklion area with potential participation from other areas of Crete. Participants include public, private and home school students.Our marketing focus, made explicit in this plan, renews our vision and strategic focus on adding quality to our program and making it affordable and available for all interested participants. This can be achieved through successful fund-raising activities, our experienced coaches, volunteers and personnel and a solid financial approach to managing our resources.C.S.A will have to confront uncertainties related to government policies, facility, human resources and fund requirements as well as the impact of alternative programs. All the people who are involved in the C.S.A activities will continue to work optimistically and effectively toward improving the quality of the program and making the association exceptional in the services it offers.
About the Author: Michael Kassotakis BA, MSc, MCIM, FCMI, CMktr was born in Heraklion, Crete, Hellas (Greece) He is citizened and registered in Piraeus, Hellas (Greece). His routes and ancestors come from Minor Asia, China and Crete. His Maiden name is Iliou-Liu and it is estimated that he comes from the Chinese Royal Dynasty of Liu. He is also The President and Managing Director of E-BCR, www.e-bcr.com, a Multinational business consultant - researcher and services provider. Initially, he was brought up by a maritime family and gained experience from The Greatest Hellenic Harbor Piraeus. His first jobs refer to assistant builder, assistant of aluminium and iron constructions, basketball player, salesman, hotel clerk, distributor of dental plates, leather cord hand picker, music tapes recorder, rent a car clerk and walker - on from 1990 until 1995. He is well - known for offering business, consulting, and research services. It is remarkable, that he offered significant services for the 2004 Summer Olympic Games and the International Olympic Committee in Greece. Michael Kassotakis started his work experience in the early 1990's and graduated from the Business Organisation and Management Department of Piraeus University, while he was offering his services as Supervisor of Captain's Office for the Greek Navy. He completed his graduate degree (BA) and his naval services in the late 1990's. Since he was very active and restless he started his postgraduate experience in Stirling University, Scotland, United Kingdom before the end of the 1990's. He and his mates completed various significant business and marketing projects -World Market Attractivenesss, Marketing Plans... The post graduation was completed in the beginning of the 21st Century (MSc in Marketing). He continued his remarkable business services by completing significant business and economic projects and studies(Tourism development - Marketing expertise, Hotel sector, IT Hardware, Quick service restaurants, Computers etc.). He is a Fellow Member of the Chartered Institute of Management (FCMI), a Full Member of the Chartered Institute of Marketing (MCIM), a licensed economist and tax accountant of the Economic Chamber of Greece, a member of The Royal Economic Society, a member of Internet Society... In 2010's he is a member in significant professional and business organisations, while he offers electronic, business, consulting research services. He can also manage investments in Europe and rest of the world.


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Product Details
  • ISBN-13: 9781519322647
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 30
  • Series Title: English
  • Sub Title: Marketing Plan Cretan Sports Association
  • Width: 152 mm
  • ISBN-10: 151932264X
  • Publisher Date: 17 Nov 2015
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 2 mm
  • Weight: 104 gr


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