Marketing Professional Services Book by Sushma Nalla
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Marketing Professional Services

Marketing Professional Services


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About the Book

The field of marketing is undergoing a huge transformation with the concepts gaining seamless application and integration. Gone are the days when Marketing is perceived to be “sales” of just “advertising”. A professional service is one such fascinating area for which marketing can be applied. It is imperative that professional services firms need to think about how to grow their revenues and manage their clients for creating ongoing business. It is largely important for a professional services firm to understand how “Perceptions” of quality differ from a professional to a customer/client. Various dimensions of services like “differences in perception of srvice quality” and how “moments of truth” can be created to the clients are researched and well explained. Many of the concepts of marketing and processes which are aptly relevant for services are researched and validated through this book which will prove helpful to the professional services industry. As competitive landscape keeps dynamically changing each year in the macro-environmental setup of India and professional services continue to stay under the scan of legal regulation, it is increasingly important to market professional services.


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Product Details
  • ISBN-13: 9788183702867
  • Publisher: Akansha Publishing House
  • Publisher Imprint: Akansha Publishing House
  • Language: English
  • ISBN-10: 8183702864
  • Publisher Date: 2011
  • Binding: Hardcover

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