marketing relazionale nelle microimprese al dettaglio
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marketing relazionale nelle microimprese al dettaglio

marketing relazionale nelle microimprese al dettaglio


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About the Book

Questo libro presenta studi sul processo evolutivo del marketing nel contesto commerciale tra organizzazioni e clienti. Il libro offre una visione imprenditoriale di ampio respiro per le microimprese del commercio al dettaglio, dimostrando che la relazione tra azienda e cliente è un fattore chiave nel mercato globalizzato di oggi. L'autore invita il lettore a riflettere sull'impatto che l'applicazione del marketing relazionale può avere all'interno di aziende che hanno un alto livello di competizione e di ricambio dei consumatori, perché questo strumento di gestione permette a questi due fattori, visti da molte aziende del settore come impedimenti all'ascesa del business, di diventare strumenti che, se gestiti bene dal marketing relazionale, sono in grado di produrre ciò a cui tutte le aziende ambiscono: la soddisfazione, la fidelizzazione e la fedeltà del cliente. Il marketing relazionale è quindi la nuova tendenza del mercato che sta aprendo alle microimprese la strada per diventare giganti nel loro business.


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Product Details
  • ISBN-13: 9786207742509
  • Publisher: KS Omniscriptum Publishing
  • Binding: BC
  • Language: ita
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6207742508
  • Publisher Date: 30 Jun 2024
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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