Marketing Research
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Marketing Research

Marketing Research


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International Edition


About the Book

Marketing Research - 3 Manuscripts in 1 Book, Including: Marketing Analytics, Business Branding and Business Development.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

  • How to determine stakeholders
  • Ways to navigate data integration
  • The importance of key performance indicators
  • Ways of implementing analytics
  • The importance of data governance
  • The purpose of conducting financial analysis
  • The role of IT
  • How to measure success
  • What to look for with Vendors
  • And much more!

2)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

YOU'LL LEARN:

  • Importance of branding
  • Understanding brand purpose with examples
  • Actionable steps that will help you build a brand trusted by people
  • Identifying the audience for your brand
  • Types of competitors and tips on identifying them
  • A comprehensive guide to market research
  • How to formulate your mission statement
  • Choosing the right brand name
  • Marketing strategies to spread the word about your brand
  • Innovative ideas to make your brand stand out
  • And much more!

3)

BUSINESS DEVELOPMENT:

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.

YOU'LL LEARN:

- How to identify your target market

- Understanding your customer base and competitors

- How to identify the type of business you are running

- Setting and prioritizing SMART goals

- How to generate leads

- Increasing website traffic

- Using sales funnels to generate engaging leads

- Understanding how viral marketing works

- And much more!



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Product Details
  • ISBN-13: 9781088223437
  • Publisher: Santino Spencer
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: 3-in-1 Guide to Master Marketing Surveys, Competitors Analysis, Focus Groups & Competitor Research
  • Width: 152 mm
  • ISBN-10: 1088223435
  • Publisher Date: 25 Jul 2023
  • Height: 229 mm
  • No of Pages: 184
  • Spine Width: 10 mm
  • Weight: 304 gr


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