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Marketing Research (Text and Cases)

Marketing Research (Text and Cases)


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About the Book

This textbook on Marketing Research presents extensive coverage of the syllabus of many universities. Latest facts and figures are incorporated accotding to the current global scenario in the field of Marketing Research. Topics relating to Marketing Research starting from A to Z are elaborately and extensively presented vividly and lucidly. Cases are the special features of this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real examples. This textbook would be suitable for the Graduate and Postgraduate level courses like, B.B.A., M.B.A., M.Com., C.A and ICWAI in International Marketing Research. About the Author Prof. Dr. A. Mustafa, M.B.A., M.A. (Eco.), M.A. (Hist.), M.A. (Pol.), M.A. (Eng.), PhD, CGT, DGT, PGDT, PGDLL & AL, Prof and Head, Sathak Institute of Management Studies, Mohamed Sathak Engineering College, Kulakarai, Tamil Nadu. Earlier, he served as the Head of Economics Department in Sourasthra College, Madurai, Director of RVS Institute of Management Studies, RVS Engineering College, Dindigul and the Principal of Syed Hameedha Hameedha Arts and Science College, Kilakarai. He has put in more than four decades of collegiate teaching service. He is a recognised Supervisor for the Ph.D., scholars and credited about 30 books. He has also presented research papers in the seminars and conferences held at National and International levels morevoer his papers are published by the leading Journals like Commerce, SAJOS and Indian Economic Development Review. He was awarded proficiency First Prize in the University Examinations held in April/May 1969. He secured University Second Rank in PGDGT and Third Rank in PGDT. He is the recipient of Best Teacher Award and the ICSSR fellowship. He is an orator, writer and a resource person for Academic Staff.


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Product Details
  • ISBN-13: 9789374734766
  • Publisher: All India Traveller Bookseller New Delhi
  • Publisher Imprint: All India Traveller Bookseller New Delhi
  • Edition: 1
  • ISBN-10: 9374734761
  • Publisher Date: 2012
  • Binding: Paperback
  • Language: English

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