Marketing & Sales ROI Book by Pablo Turletti - Bookswagon
Marketing & Sales ROI

Marketing & Sales ROI


     0     
5
4
3
2
1



International Edition


About the Book

In a business environment of constant transformation, companies risk getting lost in strategic moves that take them nowhere. Digital transformation, omnichannel markets, and constant change in technology and behaviors, are only some of the challenges managers are facing today. There is truth to this, but exactly how true is it for your organization? It is time to focus on accountable monetary results. Are you, or your company, prepared to do it?

This book will help you reorient business processes aiming to prioritize the real economic value behind commercial campaigns, marketing projects, and all sorts of intangibles evaluation, from managing stakeholders to implementing sustainability programs. This results-driven methodology, once put into practice, returns executives' and managers' focus to ensuring that every activity yields measurable value and contributes to the success of the organization.

Written by the same author of ROI Marketing: The New Performance Standard, this book describes a model with which you will be able to do an economic validation of projects prior to investment, generate predictive models, monitor monetary impact, and gather business intelligence that will improve processes and overall profitability. With this valuable guide, C-level executives, managers, and their teams are empowered to ensure their businesses' success
About the Author:

Pablo Turletti, CEO of ROI Marketing Institute, created the ROI Marketing Matrix to help businesses shift from focusing on individual activities to prioritizing results and profitability. In his work as a consultant, lecturer, and presenter, Turletti has studied best practices in the world of marketing to help his clients-organizations located around the world-increase their bottom lines and implement accountability processes for sales and marketing campaigns.

Bringing many years of corporate experience from several industries to his organization, Turletti has become an internationally respected expert in sales and marketing management and profitability. He has worked with multinational companies, governments, and not-for-profit organizations. Several European business schools, use Turletti's ROI Marketing Matrix in their curricula and he frequently speaks at most relevant sales and marketing events in different countries.


Best Sellers



Product Details
  • ISBN-13: 9781532883538
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 276
  • Spine Width: 15 mm
  • Weight: 421 gr
  • ISBN-10: 1532883536
  • Publisher Date: 19 Oct 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: What Is It Good For?
  • Width: 152 mm


Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Marketing & Sales ROI
Createspace Independent Publishing Platform -
Marketing & Sales ROI
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing & Sales ROI

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!