Marketing and Selling to Business Owners by Robert McLaughlin
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Marketing and Selling to Business Owners

Marketing and Selling to Business Owners


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About the Book

Are you a financial advisor either just starting in the business, or an established advisor who wants to re-energize your marketing? Do you want to specialize in serving a very lucrative and profitable niche? This book will help you get started: - learn from the mistakes of countless advisors, and gain access to the tips and tricks of successful advisors; - decide which lucrative market(s) to target; - create a strategy to market and sell to your chosen markets; - market to a particular niche in an efficient manner; - formulate tactics to give you a step-by-step action plan to achieve your goals; - create a business plan and marketing plan to help you hit your revenue goals; - spend more of your time doing the one thing that is crucial to your success as an FA: selling. The book teaches you the most important items that were skipped in your training as a financial advisor: the proper way to set goals, how to relate goals to the actions that will make you a success, how to choose a market, and how to market to the right people.
About the Author: For nearly two decades, Robert McLaughlin has studied the strategies that financial advisors and other business owners use to grow their businesses on a massive scale. In addition to compiling these secrets of the successful, he has served as a consultant to advisors, helping them implement focused and effective business plans and position themselves for massive growth.


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Product Details
  • ISBN-13: 9781494886592
  • Publisher: Createspace Independent Publishing Platform
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 181 gr
  • ISBN-10: 1494886596
  • Publisher Date: 20 Jan 2014
  • Height: 229 mm
  • No of Pages: 90
  • Series Title: Business Planning for Financial Professionals
  • Sub Title: A Financial Advisor's Guide to Dominating this Lucrative Market
  • Width: 152 mm


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