"Marketing Strategy" is a comprehensive guide that offers a deep understanding and practical application of various marketing strategies in today's rapidly evolving market. Divided into eight sections, this book covers market research, product development and launch, communication and advertising, branding, sales and promotion, customer retention, case studies, and evaluation parameters.
The book begins with an introduction to market research, providing insights into understanding customer needs and preferences. It then delves into product development and launch, exploring the key steps and strategies required to successfully bring a product to market. Communication and advertising are discussed next, highlighting the importance of effective messaging and promotional tactics.
Branding is given special attention, emphasizing the role it plays in creating a unique and recognizable identity for a company or product. Sales and promotion strategies are then explored, with a focus on driving customer engagement and loyalty. The book also includes case studies from various industries, offering real-world examples of successful marketing strategies.
Evaluation parameters for marketing strategies are outlined, providing a framework for assessing their effectiveness. Target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness are among the parameters discussed. The book also compares different marketing tactics, such as content marketing versus search engine optimization (SEO) and print advertising versus broadcast advertising.
In addition, the book provides insights into various social media platforms and their role in modern marketing. It also addresses specific marketing strategies for different professionals and industries, including salespersons in the textile industry, loan officers for commercial banks, and marketing in the healthcare, real estate, hospitality, and education industries.
