Marketing Stratégique by Philippe Massol - Bookswagon
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Marketing Stratégique

Marketing Stratégique


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About the Book

Chaque personne confrontée un jour à développer un business doit s'atteler à la tâche d'analyser l'environnement de son projet. De très nombreux livres, très connus et très bien documentés, donnent des outils d'analyse stratégique et marketing très utiles pour cela, en tout cas en théorie. Dans la pratique, la façon dont tous ces outils sont présentés les rend difficile à utiliser sur le terrain et donne une impression de confusion pour le néophyte car les outils sont décrits de façon trop théorique. Ce livre présente toutes les notions les plus indispensables et les six outils d'analyse les plus importants pour analyser un business. Ce livre s'adresse à tous ceux qui ont déjà lu des livres de stratégie et de marketing tout en étant facile à comprendre par les débutants. En effet, ce livre a pour objectif d'être compréhensible de tous tout en se focalisant sur les aspects techniques de l'analyse pour permettre d'en faire une boite à outil facile à utiliserVous apprendrez à utiliser de puissants outils d'analyse, très classiques mais rarement utilisés correctement. Ces outils sont indispensables pour développer un business et développer du chiffre d'affaires. Il y aura donc peu de gadgets et peu de digressions, en particulier, vous ne trouverez pas dans ce livre de thèmes qui ne concernent que des grands groupes internationaux. Tout le contenu de ce livre est adapté aux TPE et PME, même s'il saura séduire consultants et managers de grands groupes.Si vous êtes entrepreneur, chef produit, manager ou chef d'entreprise et que vous voulez des méthodes et des outils pragmatiques, utilisables facilement sur le terrain et surtout utiles pour développer des business rentables, ce livre est fait pour vous.


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Product Details
  • ISBN-13: 9791091224178
  • Publisher: Smartalbinos
  • Publisher Imprint: Smartalbinos
  • Height: 229 mm
  • No of Pages: 214
  • Series Title: Business Pratique
  • Sub Title: outils et méthodes d'analyse accessibles à tous: Les grands classiques de l'analyse sans compromis mais enfin compréhensibles de tous
  • Width: 152 mm
  • ISBN-10: 109122417X
  • Publisher Date: 23 Apr 2019
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 12 mm
  • Weight: 367 gr


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