Marketingstrategien unbekannter bildender Künstler by Tanja Geb Sonnenschein
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Marketingstrategien unbekannter bildender Künstler

Marketingstrategien unbekannter bildender Künstler


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About the Book

Inhaltsangabe: Gang der Untersuchung: Kunstmanagement, dessen Teilgebiet das Kunstmarketing ist, hat in den vergangenen zehn Jahren stark an Bedeutung gewonnen. Dies zeigt sich an der gestiegenen Zahl der Ausbildungsplätze in diesem Bereich, sowie an der Vielzahl von Veröffentlichungen. Obwohl einige Gemeinsamkeiten im Management und der Vermarktung zwischen herkömmlichen Wirtschaftsgütern und Kunstgegenständen bestehen, weist der Bereich der Kunst doch einige Besonderheiten auf. Während der betriebswirtschaftliche Fokus auf konkreten Sachverhalten liegt, zielen beim Kunstmanagement und -marketing die Hauptfunktionen auf die Inhalte ab. Deshalb sind die Konzepte der Betriebswirtschaft nicht ohne weiteres bei Kunst- und Kulturunternehmen anwendbar. Der immer größer werdende Konkurrenzdruck macht es aber nötig, dass sich Künstler und Kulturunternehmen betriebswirtschaftliche Kenntnisse aneignen. Dies gilt für bereits bekannte, aber im Besonderen für unbekannte bildende Künstler. Die Auseinandersetzung mit dem Kunstmarkt und seinen Vertriebsformen, sowie mit Marketinginstrumenten- und Strategien und ihrer praktischen Umsetzung sind unbedingt notwendig. Selbst- und Zeitmanagement ist für einen freien bildenden Künstler unerlässlich, wenn er mit seiner Kunst Erfolg haben möchte. Für viele Künstler ist es nahezu unmöglich durch den Verkauf ihrer Kunst ihren Lebensunterhalt zu bestreiten. Die meisten müssen Nebenbeschäftigungen in variierenden Bereichen nachgehen um überleben zu können. Damit verbunden ist, dass bildende Künstler, vor allem Künstlerinnen, ihr berufliches Prestige überwiegend als negativ empfinden. Ein weiteres Problem für freischaffende Künstler ist, dass sie oft keinerlei Rücklagen bilden können. Selbst für die Einzahlung eines angemessenen Rentenbeitrages ist das erzielte Einkommen meist zu gering. Um als bildender Künstler bekannt zu werden, reicht nicht alleine die Ausdruckskraft der Kunstwerke aus. Um Anerkennung zu erreichen und von der Kunst leben


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Product Details
  • ISBN-13: 9783838686998
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838686993
  • Publisher Date: 19 Apr 2005
  • Height: 210 mm
  • No of Pages: 100
  • Series Title: German
  • Weight: 190 gr


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