Markt für iPhone-Applikationen by Daniela Scheele
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Markt für iPhone-Applikationen

Markt für iPhone-Applikationen


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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,3, Hochschule RheinMain, Veranstaltung: Multimedia, Sprache: Deutsch, Abstract: 1.1 Zielsetzung der Arbeit Das Ziel der vorliegenden Arbeit besteht in der Darstellung der Angebotsstruktur/-typen, Anbietertypen sowie der Nachfrage im Apple AppStore und der Analyse der Kategorie "Spiele". 1.2 Vorgehensweise Nach einer kurzen Einleitung zur behandelten Thematik beginnt der Kernteil der Arbeit mit Kapitel 2, das eine Übersicht über die Systemarchitektur sowie grundlegende Applikationstypen des iPhones 3GS bietet. Zudem wird das Geschäftsmodell des AppStores kurz dargestellt. Kapitel 3 und 4 behandeln die Strukturierung des Angebots, der Anbietertypen und der Nachfragesituation im Apple AppStore sowie die Analyse der Kategorie "Spiele" unter den zuvor genannten Gesichtspunkten. Basierend auf den Erkenntnissen in den vorangegangenen Abschnitten wird in Kapitel 5 die Zukunftsperspektive des AppStores als Spiele-Plattform dargestellt. Kapitel 6 reflektiert nochmals die erarbeitenden Erkenntnisse und gibt einen Ausblick über die Entwicklung des Smartphones- und des Applikationsmarktes.


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Product Details
  • ISBN-13: 9783640853557
  • Publisher: Grin Verlag
  • Sub Title: Angebotsstruktur, Angebotstypen und Nachfrage
  • ISBN-10: 3640853555
  • Publisher Date: 08 Mar 2011


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