Marktabgrenzung im Medienmarkt II - Radio/Fernsehen
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Marktabgrenzung im Medienmarkt II - Radio/Fernsehen

Marktabgrenzung im Medienmarkt II - Radio/Fernsehen


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About the Book

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,4, Universität Hohenheim (Institut für Volkswirtschaftslehre - Lehrstuhl für Mikroökonomik insbesondere Industrieökonomik), Veranstaltung: Wettbewerbspolitik und Kartellrecht: Medienökonomik und Fusionskontrollverordnung, Sprache: Deutsch, Abstract: Im Medienmarkt vollziehen sich seit Jahren neben inhaltlichen Veränderungen, dass also z.B. neue Musik oder neue Filme produziert werden, insbesondere auch technologische Weiterentwicklungen. Diese Entwicklungen spiegeln sich in einer Veränderung der Marktgröße, den Präferenzen der Marktteilnehmer und insbesondere in der Einführung von Innovationen, neuen Produkten und Dienstleistungen wieder. Die Innovationen betreffen dabei vor allem den Bereich der Distribution. In diesem Bereich ist eine Konvergenz von Medien, Telekommunikation und Informationstechnologien zu beobachten. Darüber hinaus ist der Medienbereich i.d.R. durch einen mehrstufigen Produktionsprozess gekennzeichnet. So umfasst z.B. die Ausstrahlung eines Sportevents im Fernsehen das Filmen des Spiels, das Zusammenstellen/-schneiden der Filmsequenzen, den Erwerb der Übertragungsrechte, den Zugang zu Kabelnetzwerken bzw. Satelliten, den Zugang zu Softwareplattformen, die eine direkte Abrechnung mit dem Endkonsumenten ermöglichen usw. Daraus erwächst für Medienunternehmen neben horizontalen und konglomeraten Integrationen insbesondere die Chance von vertikalen Zusammenschlüssen. Gleichzeitig können dadurch aber auch Wettbewerbsprobleme und -sorgen entstehen. Aufgrund dessen ist dieser Bereich der Medien in den letzten Jahren in verstärktem Maße von den Wettbewerbsbehörden kritisch beobachtet und untersucht worden. Um aber eine fundierte Wettbewerbsanalyse durchführen zu können, ist es erforderlich, zunächst eine Marktabgrenzung des Bereichs vorzunehmen, der Gegenstand der Untersuchung sein soll. Diese auf den ersten Blick triviale Aufgabe gestaltet sich j


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Product Details
  • ISBN-13: 9783656461128
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656461120
  • Publisher Date: 17 Jul 2013
  • Height: 210 mm
  • No of Pages: 28
  • Series Title: German
  • Weight: 100 gr


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