Markteintrittsstrategie einer Genossenschaftsbank in Ungarn
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Markteintrittsstrategie einer Genossenschaftsbank in Ungarn

Markteintrittsstrategie einer Genossenschaftsbank in Ungarn


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About the Book

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,3, Universität Potsdam (Lehrstuhl für BWL mit dem Schwerpunkt Finanzierung und Banken), Sprache: Deutsch, Abstract: Im Zuge der EU-Osterweiterung, die im Mai 2004 vollzogen wurde und die Europäische Union auf 25 Mitgliedsstaaten wachsen ließ, ergeben sich für viele Banken neue Chancen, indem sie den Heimatmarkt verlassen und in die neuen E.U. -Mitgliedsstaaten expandieren. Insbesondere die Prognosen zum Firmenkunden- und Privatkundengeschäft in Ungarn bieten Anreiz zur genaueren Betrachtung des Bankenmarktes in Ungarn. Vor diesem Hintergrund stellt sich die Frage, wie man expandiert. Es muss eine Strategie entwickelt werden, die auf die Bank zugeschnitten ist und die die wirtschaftlichen als auch rechtlichen Bedingungen vor Ort adäquat berücksichtigt. In dieser Arbeit werden wichtige Faktoren, die einen Markteintritt beeinflussen, beschrieben. Daraus werden Handlungsempfehlungen abgeleitet, die zur Erarbeitung einer Strategie zu berücksichtigen sind. Im folgenden Abschnitt werden zunächst die allgemeinen Merkmale von KG beschrieben, um diese mit denen der KG in Ungarn im Zeitablauf zu vergleichen. Danach werden die Rahmenbedingungen eines Markteintritts in Ungarn erläutert. Insbesondere wird auf die derzeitige wirtschaftliche und rechtliche Lage in Ungarn eingegangen. Außerdem werden die Wettbewerbsfaktoren einer KG erläutert. Im vierten Kapitel soll eine kurze empirische Erhebung Aufschluss darüber liefern, welche Strategie ausländische KI in Ungarn gewählt haben, um sich im Markt zu behaupten. Ergebnisse dieser Erhebung fließen z. T. in diese Arbeit ein, allerdings sind diese mit Vorsicht zu betrachten, da eine Repräsentativität der Ergebnisse nicht gegeben ist. Abschließend erfolgen eine Gesamteinschätzung des Marktes und Empfehlungen zum Markteintritt, die sich auf die vorher gewonnen Erkenntnisse stützt.


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Product Details
  • ISBN-13: 9783638692403
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 363869240X
  • Publisher Date: 18 Jul 2007
  • Height: 210 mm
  • No of Pages: 30
  • Series Title: German
  • Weight: 100 gr


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