Markteintrittsstrategien deutscher Unternehmen in Russland
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Markteintrittsstrategien deutscher Unternehmen in Russland

Markteintrittsstrategien deutscher Unternehmen in Russland


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About the Book

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 2,4, Berufsakademie Sachsen in Leipzig, Veranstaltung: Bankwirtschaft, Sprache: Deutsch, Abstract: Die Dimensionen des größten Landes der Erde mit einer Ausbreitung von rund 17.000.000 km² und einer Bevölkerungszahl von 142 Mio. Menschen sowie der höchsten ethnischen Dichte weltweit (mit über 100 Nationalitäten) erscheinen für die Vielzahl der Westeuropäer unfassbar und geheimnisvoll zugleich. Selbst 20 Jahre nach Glasnost und Perestroika ist Russland weiterhin für Viele Terra incognita, welches z.T. aufgrund seiner Vergangenheit widersprüchlich und unberechenbar wirkt. Doch die Faszination, die dieses Land heute ausstrahlt, wird zunehmend auch von westlichen Investoren erkannt. Zu Recht tritt seit einiger Zeit das immense wirtschaftliche Potential stärker als die Unsicherheit in den Vordergrund der Betrachtung. Folglich ist das Interesse von Unternehmern an dieser Region in den vorangegangenen Jahren ungebrochen stark steigend. Aus verschiedenen Gründen ist das Themengebiet rund um Aktivitäten deutscher Unternehmen in Russland von großem Interesse als Untersuchungsobjekt geprägt. Die zunehmende Orientierung international agierender deutscher Unternehmen, einen Markteintritt in Russland zu wagen, hat sich seit Beginn der 90er Jahre bedeutend intensiviert. Historisch betrachtet veränderte sich seit etwa diesem Zeitraum auch die Verteilung der weltweiten Direktinvestitionen stark. Vor Beginn der 90er Jahre wurden Direktinvestitionen hauptsächlich unter Industrieländern getätigt, doch seit dieser Zeit sind überwiegend Entwicklungs- und Reformländer zu Empfängern von Direktinvestitionen geworden - darunter befindet sich auch Russland. Speziell dieses Land benötigte nach dem Zusammenbruch der Sowjetunion ausländisches Kapital zur Finanzierung des wirtschaftlichen Aufholprozesses. Zu dieser Zeit fokussierten deutsche Unternehmen Russland zunächst als einen kostengünstigen Standort für die Aus


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Product Details
  • ISBN-13: 9783640778508
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 104
  • Series Title: German
  • Sub Title: Auswirkungen der interkulturellen Unterschiede auf den Geschäftserfolg
  • Width: 148 mm
  • ISBN-10: 3640778502
  • Publisher Date: 16 Dec 2010
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 195 gr


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Markteintrittsstrategien deutscher Unternehmen in Russland
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