Marktgerechte Produktentwicklung by H. -J Bullinger
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Marktgerechte Produktentwicklung

Marktgerechte Produktentwicklung


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About the Book

Steigende Marktanforderungen, kurze Reaktionszeiten bei der Entwicklung neuer Produkte und hoher Preisdruck sind die Rahmenbedingungen, mit denen die Produkt- hersteller heute konfrontiert werden. Nur durch eine systematische Produktplanung, die konsequent Marktgesichtspunkte berücksichtigt und durch einen effizienten Entwicklungsablauf können in kurzer Zeit qualitativ hochwertige Produkte realisiert werden. Die betriebliche Produktentwicklung steht damit vor einer Neuorientierung. Schlüssel- größen einer marktorientierten Produktentwicklung sind: - FrOhzeitige Integration aller Partner - Konsequente Berücksichtigung von Qualitätsaspekten - Zeitorientierte Planung und Durchführung für Projekte in bereichsObergreifenden Teams Die Unternehmen müssen die systematische Planung der Produkte und die zeitorien- tierte Strukturierung des Ablaufs sorgfältig aufeinander abstimmen. Methoden und Einsatzkonzepte des Projektmanagements, des Total Quality Managements und des Kooperationsmanagements müssen zu einem strategischen Gesamtkonzept verbun- den werden und können so eine deutliche Steigerung der Effizienz des Entwicklungs- prozesses bewirken. Stuttgart, Mai 1992 Prof. Dr. H. -J. Bullinger Inhalt Marktgerechte Produktentwicklung 9 H. -J. Bullinger, Fraunhofer Institut für Arbeitswirtschaft und Organisation (IAO), Stuttgart Produktplanung als strategischer Erfolgsfaktor 41 A. Auwärter, Gottlob Auwärter GmbH & Co, Karosserie- und Fahrzeug bau, Stuttgart "Der Kunde ist König" Marktorientiertes Entwicklungsmanagement am Beispiel eines mitteistindischen Unternehmens 51 M. Kasper, Hako-Werke GmbH & Co, Bad Oldesloe Total Quality Culture - Industrielle Umsetzung bei Texas Instruments 85 H. Schwerdtner, Texas Instruments Deutschland GmbH, Freising Simultaneous Engineering bei Entwicklungskooperation 113 H. H. Danzer, Steyr Fahrzeugtechnik GmbH, Graz Effizienzsteigerung durch Einbeziehung der Zulieferanten in den Wertschöpfungsprozeß 135 P. Brauer, Herberts GmbH, Wuppertal Just in nme-Developement - Erfahrungsbericht der Telenorma GmbH 143 J. -G.


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Product Details
  • ISBN-13: 9783540555391
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 297 mm
  • No of Pages: 164
  • Series Title: IPA-Iao - Forschung Und Praxis Tagungsberichte
  • Weight: 471 gr
  • ISBN-10: 3540555390
  • Publisher Date: 07 May 1992
  • Edition: 1992 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 9 mm
  • Width: 210 mm


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