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Mass Communication: Research And Analysis

Mass Communication: Research And Analysis


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About the Book

This book presents an epistemological view of levels of analysis. According to this view, four types of relationships need to be differentiated: macro-macro, macro-micro, micro-micro, and micro-macro. The two within-level relationships are linked by the two cross-level relationships that, in turn, are explicated by various theories of organizational, institutional, and social processes. Mass communication is thus conceived of as a process from production to consumption that occurs at both micro-individual and macro-social levels. The contributions of this multilevel view of mass communications to theoretical development in the field are illustrated by analysing three prominent theories in our field: the knowledge gap, cultivation, and the spiral of silence.About the AuthorRajiv Saxena is professor of Journalism in the Department of Radio-TV-Film in the College of Communication, in a renowned University. He received his Ph.D., from the University of Texas. Support for his researches in Journalism was provided by a University Research Institute grant. Numerous paper were presented to the Political Communication Division, International Communication Association, Miami, and many other Universities.Table of Contents Research Methods in Mass Communication Research Mass Communication Research Trends Explicating Web Portals for Communication Research Communication Research: The “Rhetorical Environment” The Status of Internet-based Research The Foundation of Media Effects Research Reliability in Cross-national Content Analysis Content Analysis of the Media Effects Literature The Challenge of Applying Content Analysis to the WWW Content Analysis of Online News Peril of Anecdotes in News Coverage Methodological Comparison with Human Coding in Content Analysis Audience Story Selection: A Web-tracking Analysis News Paradigm: A Multi-national Comparative Analysis Interactive Disaster Communication on the Internet: A Content Analysis Internet Influence on the Coverage of Social Protest.


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Product Details
  • ISBN-13: 9789380836218
  • ISBN-10: 9380836218


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