Massive Multiplayer Online Games by Jan-Henrik Ried
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Massive Multiplayer Online Games

Massive Multiplayer Online Games


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About the Book

Inhaltlich unveränderte Neuauflage. Mein Ziel ist es, allen Lesern mit meiner Ausarbeitung einen Eindruck zu vermitteln wie durch den Einfluss neuer Techniken und die Kombination mehrerer bereits be-ste-hen-der Produkte, eine neue Art von Geschäftsmodell entsteht und sich erfolgreich in ei-nem Markt etablieren lässt. Das Hauptaugenmerk liegt auf der Analyse des neuen Ge-schäfts-mo-dells "Online Computerspiel" und was Unternehmen im PC-Spiele Sektor da-zu bewegt, den Schritt ins Internet zu wagen. Hierzu gehören die genaue Be-schrei-bung der derzeitigen Marktsituation -Marktanalyse-, das speziell hierfür abgestimmte Er-lös-mo-dell, die vorhandene Marketingstrategie und die daraus resultierenden di-rek-ten und indirekten Vor- und Nachteile für das Unternehmen. Zur speziellen Herangehensweise habe ich einen Vergleich zweier bereits etablierter On-line-Spiele vorgesehen. Sie unterscheiden sich jeweils in ihrer Art des Erlösmodells und besitzen unterschiedliche Marketingstrategien. Diese gilt es durch die An-wen-dung verschiedener Marketingmodelle und betriebswirtschaftlicher Theorien schrift-lich festzuhalten, zu erläutern und anhand von direkten und indirekten Vor- und Nach-tei-len zu bewerten.


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Product Details
  • ISBN-13: 9783639421606
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 84
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 3639421604
  • Publisher Date: 01 Jun 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 186 gr


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