Mate A Sus Vacas Sagradas by Beau Fraser at Bookstore UAE
Home > Parenting, Family & Health > Self Help & Personal Development > Law for the lay person > Mate A Sus Vacas Sagradas
Mate A Sus Vacas Sagradas

Mate A Sus Vacas Sagradas


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
About the Book

¿Como las empresas exitosas mandan a pastar a las viejas ideas? Si uno lo piensa, hay muchisimas vacas sagradas pastando perezosamente por las empresas de todo el mundo, y ya es hora de que alguien comience a dispararles. Esto no es una campaña en contra de las vacas, sino tan solo una fijacion que tienen los autores con el excesivo respeto a las vacas sagradas, es decir, hacer las cosas ciegamente y sin cuestionarse por el mero hecho de que siempre se ha hecho asi. Estas formulas fijas pueden ser agradables y faciles de seguir, pero no suelen ser muy eficientes en el mundo real. Este es un libro de empresa entretenido y revelador en el cual los autores no solo explican como identificar y matar a las vacas sagradas, sino que tambien aportan alternativas brillantes para hacer que los negocios sean mas rentables. David Bernstein, Beau Fraser, Hill Schwab, sacrifican vacas sagradas cada dia desde su agencia de publicidad The Gate Worldwide que tiene oficinas en Nueva York, Londres, Hong Kong, Singapu y Shanghai. / Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like always trust your research, success breeds success and the customer is always right, are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, Where's the beef? Reed Business Information


Best Sellers



Product Details
  • ISBN-13: 9788492452125
  • Publisher: Empresa Activa
  • Publisher Imprint: Empresa Activa
  • Height: 206 mm
  • No of Pages: 249
  • Series Title: Gestion del Conocimiento
  • Sub Title: Como las Empresas Exitosas Mandan A Paseo A las Viejas Ideas
  • Width: 132 mm
  • ISBN-10: 8492452129
  • Publisher Date: 01 Nov 2008
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 367 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Mate A Sus Vacas Sagradas
Empresa Activa -
Mate A Sus Vacas Sagradas
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Mate A Sus Vacas Sagradas

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!