matrice di crescita BCG by Thomas del Marmol- Bookswagon UAE
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matrice di crescita BCG

matrice di crescita BCG


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About the Book

Comprendete gli elementi essenziali della matrice di ripartizione della crescita BCG (nota anche come matrice del portafoglio prodotti, diagramma del portafoglio e analisi del Boston Consulting Group) in soli 50 minuti con questo libro pratico e conciso. La matrice di ripartizione della crescita del BCG è un potente strumento strategico che consente ai manager di identificare le stelle, le vacche da mungere, i punti interrogativi e i cani nel loro settore di attività, consentendo loro di prendere decisioni di investimento più intelligenti e di allocare le risorse in modo saggio. Questo libro vi fornirà una pratica introduzione alle applicazioni della matrice BCG growth-share nell'analisi del portafoglio, nei processi decisionali e nell'allocazione delle risorse. Inoltre, presenta l'esplorazione di un caso pratico, una discussione dei difetti dello strumento, tra cui la sua presunta imprecisione e l'eccessiva semplificazione, e un'introduzione ai modelli correlati, come la Matrice GE di McKinsey e la Matrice di portafoglio di Ashridge.

Informazioni sulla matrice di ripartizione della crescita BCG: La matrice BCG growth-share è stata sviluppata dal Boston Consulting Group negli anni '60 per determinare la quota di mercato relativa di un'attività e valutare la crescita del mercato ad essa collegata. Ciò consente ai manager di identificare le attività che generano profitti o ad alto potenziale, nonché quelle in declino e quelle che rischiano di crollare. Ciò ha importanti conseguenze quando si tratta di decidere su quali settori concentrarsi e dove allocare le scarse risorse. In questo libro scoprirete come può aiutarvi la matrice delle quote di crescita del BCG, imparerete a classificare le vostre unità strategiche di business nelle quattro categorie e utilizzerete i risultati ottenuti per prendere decisioni aziendali migliori. Una chiara spiegazione dei vantaggi e dei potenziali svantaggi del metodo, la discussione di un caso pratico e un'introduzione ai mod


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Product Details
  • ISBN-13: 9782808065078
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: teorie e applicazioni: La chiave della gestione del portafoglio
  • Width: 129 mm
  • ISBN-10: 2808065078
  • Publisher Date: 20 Jan 2023
  • Height: 198 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Weight: 95 gr


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