Maîtriser l'art du storytelling by Nicolas Martin
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Maîtriser l'art du storytelling

Maîtriser l'art du storytelling


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About the Book

Un guide pratique et accessible pour apprendre les essentiels du storytelling

Le storytelling, cette technique de narration principalement appliquée à la politique et à la communication d'entreprise, n'a pas encore fini de faire parler de lui, vu les nouvelles possibilités qu'il offre, en matière de marketing notamment. Mais si tout le monde connaît le mot, bien peu comprennent les arcanes de son succès. Car la conception d'un bon storytelling se doit de respecter certains principes indispensables pour devenir un outil de communication efficace...

Ce livre vous aidera à
- Déterminer le type d'histoire dont vous avez besoin
- Construire un récit envoûtant
- Trouver le média adapté pour diffuser votre storytelling
- Et bien plus encore !

Le mot de l'éditeur:
Dans ce numéro de la série "50MINUTES Coaching pro", Nicolas Martin nous dévoile de manière concise les secrets d'un storytelling réussi. À travers son texte, le lecteur découvre les erreurs à éviter et les règles à appliquer pour construire un récit qui touche et qui convainc, quel que soit le message que l'on souhaite communiquer. Laure Delacroix

À PROPOS DE LA SÉRIE 50MINUTES Coaching pro
La série Coaching pro de la collection 50MINUTES s'adresse à tous ceux qui, en période de transition ou non, désirent acquérir de nouvelles compétences, réagir face à une situation qui les incommode, ou tout simplement réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs combinent de la théorie, des pistes de réflexion, des exemples concrets et des exercices pratiques pour permettre à chacun d'avancer sur le chemin de l'épanouissement professionnel.


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Product Details
  • ISBN-13: 9782806240828
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.Fr
  • Height: 198 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Weight: 127 gr
  • ISBN-10: 2806240824
  • Publisher Date: 13 May 2015
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Techniques et astuces pour être plus convaincant
  • Width: 129 mm


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