The MBA Bootcamp Book by Gerard L Danford - Bookswagon
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The MBA Bootcamp

The MBA Bootcamp


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International Edition


About the Book

How to get the benefit of an MBA, without completing an MBA? The MBA BOOTCAMP focuses-in on what you must understand./

Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) & B.Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience in successfully consulting multinational companies on strategies and 20 years experience teaching MBA & Executive MBA students in the USA & Europe.

2021 Updated and Revised Edition.

After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.

Take Control of Your Professional Development

Managers, startup founders & students of business will benefit most. The Mini MBA can make the greatest difference in your career success!

What You Will Learn

Success Theme

  • The formula for success in business and make it happen.
  • How to navigate the rapidly changing business environment (Accelerators)?
  • How to avoid the enemy of success (Complexity)?
Management Theme
  • The secret to becoming more innovative.
  • The tasks of effective managers.
  • Tools for making better business decisions.
Money Theme
  • Behavioral economics 'eats' rational economics for breakfast.
  • You must understand Value to succeed in business (Drivers of Value)?
  • Planning, Budgeting, and Forecasting (PBF) isn't used effectively.
Market Theme
  • Successful marketing is driven through 'budget allocation.'
  • How to improve your digital marketing ROI?
  • Why mobile is now the #1 marketing challenge, and succeeding in a mobile-first marketplace?
Process Theme
  • The Business Case for a Sustainability Strategy.
  • How to manage dynamic & stable operations (Agile-Lean Process Skills)?
  • Why, where, and how to succeed in international business?
Future Theme
  • The 4 Proven Strategic Styles.
  • How to use Career Weapons?
  • How to Avoid Startup Failure (10/90 Rule)?
PLUS: Case studies on Amazon, Google, Lego and more...


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Product Details
  • ISBN-13: 9781520192536
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 206
  • Spine Width: 12 mm
  • Weight: 358 gr
  • ISBN-10: 1520192533
  • Publisher Date: 10 Jan 2017
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: What Every Manager Must Know To Succeed
  • Width: 152 mm


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