New Meanings for Marketing in a New Millennium - Bookswagon
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New Meanings for Marketing in a New Millennium

New Meanings for Marketing in a New Millennium


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About the Book

Marketing Education.- Teenage Purchasing Behavior.- Gaining an Edge in Marketing Strategy.- Exploring Retail Customer Behaviors.- Marketplace Behaviors.- Contemporary Issues in Channel Management.- Topics in Advertising Research.- Emerging Perspectives in Environmental Marketing.- Identity and Consumer Behavior.- Pricing Issues for the 21st Century.- Branding and TV Advertising.- Advertising and Promotion.- Current Issues in Marketing Ethics Research: Customer and Company Strategic Issues.- Conflict and Collaboration: Greenpeace and the Corporate World.- Multicultural Purchasing Behavior.- Consumer Behavior, Retailing, and the Internet.- Consumer Decision-Making Processes.- Marketing Management.- Fine tuning Retailer-Supplier Interactions.- Branding and Perception.- Export Marketing.- Perspectives on Salesperson Effectiveness and Commitment.- Consumer Behavior Theory.- Marketing Issues for the Future.- Current Issues in Marketing Ethics Research: International Dimensions.- Business-to-Business Marketing Trends.- Outstanding Marketing Teacher Program.- Current Topics in Services.- Emerging Issues in Internet Marketing and Consumer Behavior.- Contemporary Issues in Sports Marketing.- Research Methods.- Current Issues in Modeling and Measurement.- Influences on Service Customers' Intentions: The Physical Environment, Satisfaction, and Value.


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Product Details
  • ISBN-13: 9783319365848
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: Softcover reprint of the original 1st ed. 2015
  • Language: English
  • Returnable: Y
  • Spine Width: 18 mm
  • Weight: 802 gr
  • ISBN-10: 3319365843
  • Publisher Date: 24 Sep 2016
  • Binding: Paperback
  • Height: 279 mm
  • No of Pages: 302
  • Series Title: Developments in Marketing Science: Proceedings of the Academ
  • Sub Title: Proceedings of the 2001 Academy of Marketing Science (Ams) Annual Conference
  • Width: 210 mm


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