The Media Gaze
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The Media Gaze: Representations of Diversities in Canada

The Media Gaze: Representations of Diversities in Canada

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About the Book

While Canada is known for its official commitment to diversity, a close look at our media reveals that though they frequently promote superficial representations of difference, they actually play a pivotal role in producing and reproducing the values, structures, and priorities of a predominantly “straight,” white, male society. The Media Gaze exposes how newscasters, advertisers, filmmakers, and television programmers attempt to co-opt audiences into believing that media depictions entail neither prejudice nor perspective. In truth, the experiences of those who fall outside of the media’s preferred populations are actively ignored or misrepresented. In this timely audit of the Canadian mainstream media, sociologist Augie Fleras draws on compelling case studies to explore the societal implications of the industry’s hidden bias. He also examines alternative forms of media and media literacy to present readers with tools to challenge the dominant agenda.

Table of Contents:
Preface Part 1: Seeing Like the Mainstream Media 1 Disassembling Media 101 2 Conceptualizing Media Gazes Part 2: Media Acting Badly – The Politics of Media Gazes 3 Racialized Media, Mediated Racism 4 A Gendered Media: Male Media Gazes in a Feminist World 5 Media, Classed: Framing the Rich, the Poor, and the Working In-Between 6 Sexuality in the Media: The New Media Gays 7 Engaging Age(ism): Young Adults, Older Adults Part 3: The (Mis)Representational Processes – Case Studies in Seeing Like the Media 8 Racializing Immigrants/Refugees: News Framing the Other Within 9 Advertising Beauty: What Is Dove Really Doing? 10 Reclaiming a Muscular Masculinity: Televising a Working-Class Heroic / With the assistance of Dr. Shane Dixon 11 Framing Religion: Media Blind Spot or Coverage That Blinds? Part 4: Gazing against the Grain – Toward an Oppositional Media Gaze 12 Social Media as Oppositional Gaze 13 Unsilencing Aboriginal Voices: Toward an Indigenous Media Gaze 14 Ethnic Media: “Empowering the People” Conclusion: Re-engaging the Media Gaze References Index


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Product Details
  • ISBN-13: 9780774821360
  • Publisher: University of British Columbia Press
  • Publisher Imprint: University of British Columbia Press
  • Height: 229 mm
  • No of Pages: 314
  • Weight: 540 gr
  • ISBN-10: 0774821361
  • Publisher Date: 15 Sep 2011
  • Binding: Hardback
  • Language: English
  • Sub Title: Representations of Diversities in Canada
  • Width: 152 mm


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