Media Management Book by B.K. Chaturvedi - Bookswagon
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Media Management

Media Management


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About the Book

Media Management fills a void in the growing field of media management. More and more, colleges and universities are teaching media management courses, mostly in response to students needs and requests. In this flourishing field, there were no refereed periodicals in which media management scholars could regularly get published and that provided information on the latest media management theories and practices. The text of this book is ideal for students of management because it takes into account flexibility, individuality, and creativity as students face realistic problems and opportunities mirrored in the professional world.

About the Author
B. K. Chaturvedi: MBA from University of Calcutta and Ph.D. from Uttakal University (Bhubaneswar) is a noted scholar of Business Management specializing in media management. He has vast experience of conducting, coordinating and reviewing impact assessment of development projects in various business sectors. Presently, he is a Senior Reader and Faculty In-charge of I.P. College, Ghaziabad (UP). He has contributed significantly both nationally and internationally in building the technical capacity in the field of media management through his professional inputs in academic and training programmes. He has also served as consultant on several corporate houses for business appraisal of development projects, and worked as a consultant for several international agencies.


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Product Details
  • ISBN-13: 9788182202313
  • Publisher: Global Vision Publishing House
  • Publisher Imprint: Global Vision Publishing House
  • ISBN-10: 8182202310
  • Publisher Date: 2009

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