Media, Telecommunications, and Business Strategy by Richard A Gershon
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Media, Telecommunications, and Business Strategy

Media, Telecommunications, and Business Strategy


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About the Book

With today's dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout, including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.


About the Author:

Richard A. Gershon Ph.D. (Ohio University), is Professor and co-founder of the Telecommunications and Information Management program at Western Michigan University, where he teaches courses in Telecommunications Management, Law and Policy and Communication Technology. His previous publications include The Transnational Media Corporation: Global Messages and Free Market Competition, winner of the 1998 Book of the Year by the National Cable Television Center. Dr. Gershon has received the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio and Television Society (IRTS), and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication. In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University. Dr. Gershon is a founding member of the International Telecommunications Education and Research Association (ITERA) and served as the organizations first President.


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Product Details
  • ISBN-13: 9780415517652
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Depth: 25
  • Height: 226 mm
  • No of Pages: 440
  • Series Title: English
  • Sub Title: Industry Structures and Planning Strategies
  • Width: 152 mm
  • ISBN-10: 0415517656
  • Publisher Date: 21 Jun 2013
  • Binding: Paperback
  • Edition: 2 Updated
  • Language: English
  • Returnable: N
  • Spine Width: 25 mm
  • Weight: 648 gr


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