Mediakonzeption im Motorradhandel by Michael Rohrmair
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Mediakonzeption im Motorradhandel

Mediakonzeption im Motorradhandel


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About the Book

Effiziente Mediakonzepte gewinnen in Zeiten sinkender Werbebudgets immer mehr an Bedeutung. Trotz sinkender Absatzzahlen sollen Motorradhändler nicht auf Werbung verzichten - auch kleine Händler sollen im Rahmen ihrer Möglichkeiten werben. Sowohl die richtige Auswahl der Medien als auch die Gestaltung der Botschaft sind wichtige Einflussfaktoren für erfolgreiche Werbung. Wie wähle ich das richtige Medium für mein Budget? Welche Faktoren sind dabei die wichtigsten? Kann ich es mir mit meinem kleinen Budget überhaupt leisten zu werben? Diese und weitere Fragen beantwortet Autor Michael Rohrmair und gibt zusätzlich einen Überblick über die derzeitige Mittelverwendung und Mediakonzeption des österreichischen Motorradhandels am Beispiel der Honda Händler. Grundlage seiner fundierten Untersuchung bilden Medientheorien in Kombination mit empirischer Forschung in Form einer Händlerbefragung sowie eines Expertengesprächs. Das Buch richtet sich an alle, die sich der Problematik kleiner Werbebudgets gegenübergestellt sehen, ihre Budgets aber trotzdem bestmöglich einsetzen wollen.


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Product Details
  • ISBN-13: 9783639249170
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3639249178
  • Publisher Date: 14 Apr 2010
  • Height: 229 mm
  • No of Pages: 124
  • Series Title: German
  • Weight: 240 gr


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