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Mergers & Acquisitions und Unternehmenskultur

Mergers & Acquisitions und Unternehmenskultur


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About the Book

Studienarbeit aus dem Jahr 2006 im Fachbereich VWL - Sonstiges, Note: sehr gut - 1,3, Universität Bayreuth (Lehrstuhl VWL V - Institutionenökonomik), Veranstaltung: Projekttutorium zur Intitutionenökonomik, Sprache: Deutsch, Abstract: Beobachtet man den Markt für Merger & Acquisitions (M&A) stellt man fest, dass nach den meisten Untersuchungen mehr als die Hälfte dieser Unternehmenszusammenführungen zum Scheitern verurteilt sind, d.h. sie bringen nicht die erwarteten Erträge und Synergiegewinne. Angesichts des Aufwands, der im Vorfeld solcher Zusammenführungen von Analysten, Investmentbankern, Juristen usw. getrieben wird, um mit Bilanzanalysen, Due Diligences und Unternehmensbewertungen die Erfolgsaussichten der Zusammenführungen zu bewerten und man annehmen darf, dass sie nur bei positiven Aussichten auch durchgeführt werden, ist das ein erstaunliches Ergebnis. Genauso erstaunlich ist, dass auch mit zunehmender Erfahrung keine Reduktion der Misserfolge durch Lerneffekte bei den Unternehmen und ihren Beratern auftreten. Die Frage nach den Gründen hierfür ist daher auch die Leitfrage dieser Arbeit. Die Hypothese ist hier, dass es für die Beurteilung der Erfolgsaussichten von Unternehmenszusammenführungen auch andere Aspekte hinzugezogen werden müssen, namentlich Faktoren, die man grob als Kultur, Normen oder informelle Institutionen bezeichnen kann. Die Rechenverfahren, die für die Begründung und Fundierung einer Fusionsentscheidung verwendet werden, berücksichtigen nur Faktoren, die direkt monetär erfasst werden können, weil die Verantwortlichen meist nur auf diesem Gebiet über Expertise verfügen. Tatsächlich spielen aber auch viele nur schlecht quantifizierbare Faktoren eine entscheidende Rolle dabei, ob die Fusion die erhofften Synergieeffekte erziel oder nicht. Hauptsächlich wird es in der Arbeit darum gehen, wie sich die informellen Institutionen im Unternehmen über die Zeit entwickeln, um anfallende Probleme effizienter zu lösen, d.h. Transaktions-


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Product Details
  • ISBN-13: 9783638774383
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3638774384
  • Publisher Date: 24 Aug 2007
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 154 gr


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