Messages marketing perçus dans les services d'enseignement supérieur
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Messages marketing perçus dans les services d'enseignement supérieur

Messages marketing perçus dans les services d'enseignement supérieur


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About the Book

Malgré l'augmentation des services dans l'économie mondiale, le marketing des services de l'enseignement supérieur manque d'une base théorique. Cette étude attire l'attention sur la nécessité d'une telle base théorique et contribue également à une meilleure compréhension de l'impact de la culture sur la perception des messages marketing dans ce domaine. Alors que la concurrence pour attirer davantage d'étudiants s'intensifie entre les institutions et les pays entiers, une meilleure compréhension théorique du marketing de ces services est vitale pour le succès de ces efforts de marketing et de ces institutions. Les participants remplissent le VSM de Hofstede et répondent ensuite à deux questions ouvertes sur le site web d'un établissement d'enseignement supérieur, afin d'évaluer leur perception des messages marketing véhiculés par le site web. Cette étude souligne la nécessité de mieux comprendre l'influence des différences culturelles sur la perception des messages marketing et la nécessité d'évaluer et de présenter la diffusion de ces messages d'une manière qui serve à la fois les étudiants potentiels et les établissements d'enseignement supérieur qu'ils envisagent de fréquenter.


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Product Details
  • ISBN-13: 9786208124328
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 367 gr
  • ISBN-10: 6208124328
  • Publisher Date: 25 Sep 2024
  • Height: 229 mm
  • No of Pages: 212
  • Spine Width: 12 mm
  • Width: 152 mm


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