Messen und Ausstellungen by Lisa Bannerman at Bookstore UAE
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Messen und Ausstellungen

Messen und Ausstellungen


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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Private Fachhochschule für Wirtschaft und Technik Vechta-Diepholz-Oldenburg; Abt. Vechta, Veranstaltung: Betriebswirtschaftslehre, Sprache: Deutsch, Abstract: In Zeiten der ständig zunehmenden Informationsüberlastung und Reizüberflutung der Gesellschaft durch Kommunikation in Form der Massenmedien, in denen es für Unternehmen immer schwieriger wird, sich von der Masse der Konkurrenten abzuheben, gilt es, alternative Maßnahmen zu ergreifen. Eine Messebeteiligung bietet nicht nur die Möglichkeit, einem Unternehmen mit einem öffentlichen Auftritt, mit Messestand und -personal ein "Gesicht" zu geben, sondern ermöglicht außerdem das direkte Aufeinandertreffen mit Vertretern des Unternehmens und die Auseinandersetzung mit dessen Produkten. Dem Aussteller bietet sich darüber hinaus die Chance, verschiedene Kommunikations-maßnahmen während des Messeauftritts zu kombinieren. Die Entscheidung an einer Messe teilzunehmen, bringt jedoch auch großen organisatorischen und finanziellen Aufwand mit sich, so dass sie wohl überlegt gefällt und umgesetzt werden sollte. Vor diesem Hintergrund ist es das Ziel dieser Arbeit, aus Sicht der ausstellenden Unternehmen einen Überblick über die verschiedenen Aspekte der Messebeteiligung, sowie über Vor- und Nachteile zu vermitteln. Hierzu wird zunächst die Institution der Messe bzw. Ausstellung beschrieben um dann näher auf die konzeptionelle Planung, d. h. die Festlegung des langfristigen Messe-konzepts einer Unternehmung1 einzugehen. Die Maßnahmenplanung, in der die Ausgestaltung der einzelnen Messebeteiligung festgelegt wird, wird Inhalt eines weiteren Kapitels sein. Abschließend werden die Ergebnisse der behandelten Thematik kritisch gewürdigt und ein eigenes Fazit gezogen und dargestellt.


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Product Details
  • ISBN-13: 9783640271627
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640271629
  • Publisher Date: 22 Feb 2009
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 141 gr


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