Michael Jordan, Inc. by David L Andrews - Bookswagon
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Michael Jordan, Inc.

Michael Jordan, Inc.


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About the Book

Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace--foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
About the Author:

David L. Andrews is Associate Professor of Sport and Cultural Studies at The University of Maryland, College Park and a Visiting Senior Research Fellow at De Montfort University in England.


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Product Details
  • ISBN-13: 9780791450253
  • Publisher: State University of New York Press
  • Publisher Imprint: State University of New York Press
  • Height: 235 mm
  • No of Pages: 322
  • Series Title: Suny Sport, Culture, and Social Relations
  • Sub Title: Corporate Sport, Media Culture, and Late Modern America
  • Width: 158 mm
  • ISBN-10: 0791450252
  • Publisher Date: 16 Aug 2001
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 24 mm
  • Weight: 612 gr

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