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Microeconomics

Microeconomics


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About the Book

The Seventh Edition of Microeconomics maintains the hallmarks of the Boyes/Melvin series--accessible writing, strong pedagogy, and integration of global economic issues--with the revision focused on faithfully representing the latest thinking of economists on important microeconomic and macroeconomic phenomena. The authors have improved the integration of their popular pedagogy, technology, and supplements for a complete program that clearly illustrates the connection between the study of economics and the world of business. The text has been thoroughly updated to include the economic effects of the war in Iraq, the devastation of New Orleans by the Gulf Coast Hurricanes, and China's emergence as an economic power. Microeconomics, 7/e, also provides in-depth coverage of one of today's most significant issues--globalization--and how it affects economic growth and poverty. The authors examine standards of living around the world, comparing the poverty of Sub-Saharan Africa to the wealth of industrial nations. Global Business Insight boxes illustrate economic concepts with examples from around the world; corresponding thumbnail maps provide a sense of economic geography and orient students visually. In addition, all available data up to 2005, and in many cases 2006, has been included. Key Feature The text features current events in updated Economic Insight boxes. These sections focus students' attention on real-world applications and help them to consider a wide range of topics from an economic perspective. Economically Speaking and Commentary features at the close of each chapter present recent newspaper and magazine articles on world events, their economic causes, and consequences. In the Micro chapters, the "Elasticity" chapter has been significantly revised and streamlined to focus on the most important concepts and applications, with calculations of arc and point elasticities reassigned to a chapter appendix. In addition, coverage of behavioral economics and neuroeconomics has been added to the chapter on consumer choice, and the discussions of the short run, long run, and economies of scale have been expanded and enhanced with new examples. The text features a unique pedagogical program built to improve student comprehension and performance. Fundamental Questions focus readers on the key issues in each chapter; these themes are reinforced in chapter-ending Summaries and in the supplements. The in-text referencing system--also keyed to the supplements--provides an easy way for students to review topics. Eduspace, Houghton Mifflin's online learning tool (powered by Blackboard), combines a comprehensive course management tool with text-specific content--pre-set assignments, practice tests, tutorials, multimedia eBook, and a full data bank of testing questions--plus content delivery options for instructors who wish to incorporate technology in their traditional classrooms or distance-learning courses. Eduspace also links students to live, online tutoring by Smarthinking. Table of Contents Chapter 1: Economics: The World Around You. Chapter 2: Choice, Opportunity Costs, and Specialization. Chapter 3: Markets, Demand and Supply, and the Price System. Chapter 4: The Market System and the Private Sector. Chapter 5: The Public Sector. Chapter 6: Elasticity: Demand and Supply. Chapter 7: Consumer Choice. Chapter 8: Supply: The Costs of Doing Business. Chapter 9: Profit Maximization. Chapter 10: Perfect Competition. Chapter 11: Monopoly. Chapter 12: Monopolistic Competition and Oligopoly. Chapter 13: Antitrust and Regulation. Chapter 14: Government and Market Failure. Chapter 15: Resource Markets. Chapter 16: The Labor Market. Chapter 17: Capital Markets. Chapter 18: The Land Market and Natural Resources. Chapter 19: Aging, Social Security, and Health Care. Chapter 20: Income Distribution, Poverty, and Government Policy. Chapter 21: World Trade Equilibrium. Chapter 22: International Trade Restrictions. Chapter 23: Exchange Rates and Financial Links Between Countries.


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Product Details
  • ISBN-13: 9780618761265
  • Publisher: Cengage Learning, Inc
  • Publisher Imprint: Houghton Mifflin
  • Edition: 7 Rev ed
  • No of Pages: 576
  • Weight: 998 gr
  • ISBN-10: 0618761268
  • Publisher Date: 21 Feb 2007
  • Binding: Paperback
  • Height: 251 mm
  • Spine Width: 20 mm
  • Width: 203 mm


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