Join motivational speaker, author, and entrepreneur Tru Pettigrew for an enlightening exploration of the millennial generation-and the means of building connections with its members.
Millennials Revealed serves two critical purposes: First, it provides a blueprint for businesses and organizations to connect with, engage, or employ members of the millennial generation. Second, it gives millennials themselves the necessary tools to fully understand their lives and their goals.
Using extensive research and incorporating many lively case studies, this guide relies upon seven key concepts that define millennial expectations for themselves, their relationships, and their career endeavors. Pettigrew conveniently describes these concepts as the "7 Cs," walking readers through each one and its place in the millennial definition of success.
The author also includes specific exercises with proposed action steps for understanding members of this dynamic and uniquely powerful generation, encouraging millennials to gain a better understanding of themselves by digging beyond surface and material wants-and finally understanding their core desires and motivations.
Anyone interested in connecting with people between the ages of eighteen and thirty-four, including millennials themselves, will find useful tips in bridging generational gaps and expectations.
About the Author: Tru Pettigrew is the founder and CEO of Tru Access, a leading inspiration and empowerment organization. His primary areas of expertise include millennial insights, leadership development, and inclusion strategies.
Pettigrew is also an author, award-winning marketing executive, inspirational and motivational speaker, life coach, and successful entrepreneur. He cofounded the qualitative research agency Y-Access, as well as the millennial marketing businesses Alloy Access and Octagon Access.
His marketing expertise has been featured in many prominent national publications, such as the New York Times, the Boston Globe, Fortune, and USA Today. Pettigrew has developed successful and award-winning marketing programs and campaigns for Adidas, Reebok, Nike, Timberland, 2K, Robert Wood Johnson Foundation, Moet-Hennessy, Heineken, The Home Depot, and State Farm.
Most importantly, Pettigrew is a devoted family man. His love for his family and his passion to serve are what fuels him each day.
